A survey released by the Center for Strategic and Competitive Thinking, from the University of Rosario, Bogotá, and the consultancy firm Cepet, says that São Paulo is the best city of Latin America considering opportunities of investments.
The study ranked the top ten in the region. São Paulo was highlighted because of the size of its metropolitan area, the volume traded at the exchange Bovespa, and the huge number of multinationals in the region. Santiago (in Chile), which left the first spot from last year, places second, but continues to be very visible to international investors, says the study. Mexico city remained on the third place.
Lima and Bogota, fourth and fifth respectively, staged a huge jump from seventh and ninth in 2011. Researchers say that both cities have a very strong national platform and enhanced reputation for university formation.
Following the ranking, Porto Alegre, in Brazil, and Monterrey, in Mexico, are the big surprises in the ranking placing before Rio de Janeiro. The midsized cities, according to the survey, have a very dynamic environment for business growth. Monterrey is characterized also by the high purchasing power, strong business culture and good perception of quality of life. Porto Alegre has been consolidation as a financial center and growing metropolitan area.
Cities very constantly in the spotlight such as Buenos Aires and Rio de Janeiro fell significantly in the study and are not considered “dynamic for business” anymore. In the case of Buenos Aires, mainly because of the “macroeconomic handle of foreign investment” in Argentina. Both cities, however, are still “good brands” for international events.
Finally, the survey predicts that the cities with best economic performance in the region would be Panama City, Guayaquil, Lima, Porto Alegre, and Quito – all growing more than 6 percent. The cities that would be in recession are Rosario (Argentina), San Juan (Puerto Rico), San Salvador, and Asuncion. Mexico and Chile were rated as the best countries to invest.
The survey and the ranking of the most attractive cities in Latin America are done since 2010 by Cepet and the University of Rosario. It considers competitiveness of costs, stability, reputation, dynamism, purchasing power, financial scale, GDP, and education in the cities analyzed.
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